Profitable Online Store Website Builders for Small Businesses in Australia

If you’re a small business owner, you’ll agree with us when we say that creating an efficient website and dealing with web developers, paying thousands of dollars and maintaining a business website can be an uphill task. Right?

Today, any forward-thinking entrepreneur who wants to save the hassle and costs of a web developer should have online store website for his business that will allow him to present his brand globally and scale his business beyond a limited geographical location.

There are hundreds of website software that you can find in the market today that will allow you to create a business website or a personal blog in minutes with little or no technical expertise.

How to Choose a Website For Your Online Business

There are many eCommerce platforms in the market today, some with big names and others are not well known, but all of them have one goal, to help you have a website building process that allows you to sell online.

However, only a few do that efficiently and choosing the best platform that will meet your business needs and allow you to scale efficiently can be a daunting task. So how do you select a web builder?

Factors to Consider When Choosing a Website to Build Your Online Store

As opposed to social media platforms, a real website gives you complete control over design and content that will get your brand out there in the market. There are several factors that you should consider before picking a website builder for your online store these include;

Ease of Use

To facilitate rapid business setup, you need an eCommerce platform provider that will offer you a straightforward interface that provides you the capacity to control how your site looks and acts.

Speed

Site speed is essential and is one of the signals that Google uses to rank pages. Besides, pages with a longer load speed tend to have a higher bounce rate and lower average time on page. Page speed is vital in the way it improves the server response time and also affects conversion rates.

SEO Tools

SEO tools are essential in marketing your eCommerce online store. They also allow you to rank in search engines and attract customers organically. Search engine algorithms are always changing, so, you need to have a smart approach to be able to adapt to those changes quickly.

Customer Support

33% of customers say they’d look to switch to a competitor after a single bad experience. One of the essential touch points that a service provider should offer a customer is outstanding customer support.

Any technical support from a web software provider should help the customer get the value they paid for from a product or service.

These are a few top vital factors to consider when choosing a smooth and efficient online website builder for your business. The selection below should get you started; let’s dive right in.

5 E-commerce Platforms for Small Businesses in Australia

The following builders for online website stores are a good fit for small and medium-sized businesses, but each of them has its pros and cons depending on your business needs and goals. 

1.Wix

Wix is an eCommerce platform that delivers excellent functionality with a very intuitive site building interface. It comes with hundreds of templates for specific businesses, a rich web store feature, mobile site building tools, and excellent customer support.

Wix is an ideal web builder for beginners as it features a drag-and-drop functionality that allows you to design an online website in minutes. Besides, you don’t need coding skills as the site is well-coded with a decent SEO toolset that will allow you to reach potential customers fast and drive traffic.

2. Magento

Magento is a popular eCommerce website platform that enables users to create an online shopping portal. It’s an open source platform with different user communities in different countries that are developed and active. Besides, the platform features customer segmentation and comes with a mobile responsive design for customer interaction.

Magento features a freemium plan, but it also comes with paid levels for enterprise solutions for large eCommerce businesses which can cost thousands of dollars, but it loads faster, features unlimited bandwidth and other advanced features that you can use to customize and scale your online store.

3. Shopify

If you are a novice store owner, having all the features that you need at your disposal will help you to set up an online shop without much hassle. Shopify features an easy to use interface and a handy dashboard to customize your site, add products, discounts, collection and more.  It also features hundreds of themes that will give you a beautiful website.

It also comes with a payment gateway with comparable rates to some of the best payment gateways. The platform features easily accessible and robust customer support with a live chat for quick resolution of issues that might come up.

Feature-wise Shopify has it all. With intuitive features such as automatic carrier shipping rate, multiple languages, product reviews, social media integration, point of sale, free SSL certificate and more.

4. BigCommerce

If you’re looking for an eCommerce web that will offer you a professional looking website, then BigCommerce would be an ideal option for you. This platform features hundreds of themes to choose from for a responsive and fully customizable online store.

Additionally, BigCommerce makes it easy for you to streamline your business and build for the future. Besides, it comes with a customizable check-out that allows the customer to move through the process effortlessly.

5. Volution

Considering that a business person doesn’t need to have any technical and development skills, to build a site from scratch, Volution comes with an easy to use interface with more than 40 themes that you can choose to design a website.

You can tweak the font and colors although the outcome can’t match Shopify or BigCommerce. Besides, the size of the catalog is somewhat limited meaning that it’s hard to pick a theme that truly matches your needs.

Final Thoughts

Deciding what platform can satisfy your business needs and give you the ability to create the right shopping experience for your customers requires research. There are several essential features that you should look for when choosing the right online store website builder that provides you with shopping functionality and a full range of different functions.

These eCommerce builders we have discussed in this guide will help you to pick the best platform that suits your business need and helps you to scale to the next level. Read more

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